The FamilyFarmed.org label is part of a marketing and retail program designed
to encourage a deeper connection between consumers and producers, making
it easy for consumers to immediately determine the name of the farm or processor
and where their food comes from. The program is used to identify participating
farmers who have certified organic fresh fruits and vegetables, meat and
processed foods. It includes posters and other signage at Chicago retail
locations that support FamilyFarmed.org, and the label, which may be applied
directly to the product or packaging. The label includes the name of the
farmer or processor who created the product and the place of production (for
example, Illinois or Wisconsin). The label serves the important purpose of
branding local family farmers and provides local farmers with the opportunity
to market their product through the FamilyFarmed.org program.
Sustain’s FamilyFarmed.org marketing program and label creates substantial
economic benefits for farmers, retailers, food processors and the regional
economy.
- Creates a brand and identity for local organic family farmers at
the retail level
- Links retailers with organic producers and distributors
- Increases the supply of high quality organic produce in local
retail stores
- Provides consumers with information about their food and contributes
to a transparent food system
- Stimulates demand for local organic food
Many organic family farmers from the Midwest and throughout the country have
expressed interest in using the FamilyFarmed.org label to add value to
their products. The label helps them to connect with the consumers who
care about where their food comes from.
Igl Farms in Antigo, WI sold their organic potatoes to retailers this year
using a bag with the FamilyFarmed.org label on it.
Find out more information about our farmers.
- The FamilyFarmed.org
label can be used on fresh fruits and vegetables as well as on processed
foods. It includes the FamilyFarmed.org logo, the place of production
(for example, Illinois or Chicago), and the name of the farmer or processor
who created the product. The goal is to make it easy for consumers
to immediately determine the name of the farm or processor and place
of production. The labels are designed to send people to the website
to encourage a deeper connection with the producer. In 2005, the Midwest
region of Whole Foods Market is asking all their regional organic producers
to use the FamilyFarmed.org label. Other Chicago area retailers are
also expected to join the program.
Many Chicago area retailers
have agreed to purchase products carrying the FamilyFarmed.org
label. Look for FamilyFarmed.org products and materials
in these stores this summer:
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Caputo’s
Chipain’s Fresh Market
County Fair
Cub Foods
Dominick’s
Family Foods
Fox & Obel
Grand Food Centers
Jewel-Osco
Market Place on Oakton
Newleaf Natural Grocery
Peapod
Stanley’s
Sunset Foods
Treasure Island
Whole Foods Market |
Goodness Greeness is the largest privately held organic distributor in the
country. They have been a major participant in the FamilyFarmed.org program
since it’s inception and currently employ over 40 people at their
warehouse in the Englewood neighborhood of Chicago. Goodness Greeness is
developing a private label brand of local organic food, which will include
the FamilyFarmed.org seal. Their pledge is to purchase as much food as
possible from local organic growers and to distribute it widely to Chicago
area retailers. www.goodnessgreeness.com
As the world’s leading retailer of organic food with over $4 billion
in sales, Whole Foods Market aspires to provide customers with the products
they want, especially local organic food. The Midwest region of Whole Foods
Market was the founding retail partner of FamilyFarmed.org and has agreed
to work with us on this project. Whole Foods Market is currently working
with farmers in Illinois, Indiana, Iowa, Michigan, Minnesota, and Wisconsin
to build the supply of local organic food for all their stores in the Midwest.
Whole Foods Market is America's first national "Certified Organic" grocer.
This voluntary certification demonstrates Whole Foods Market's commitment
to the organic consumer and to the preservation of the integrity of organic
foods from field to shopping cart.
www.wholefoodsmarket.com
Supermarkets, co-ops, and health food stores interested in participating
should contact Lynn Peemoeller at 312-951-8999 or by email.
Find out more here.
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